via youtube.com
This feels like the beginning of the web, though with a lot more motion and interaction. It will be interesting to see if there is a design explosion again. Also I'm wondering if not only will the print establishment not be as facile in this as they may have wanted to be, but also how all the web trained interaction designers will fare.
One thing that I'm looking forward to is that this seems to be a medium of content and not mainly a storefront.
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